The Reading Bug

Monday: CLOSED | Tuesday - Saturday: 11:00AM - 5:00PM | Sunday: 11:00AM - 4:00PM
785 Laurel Street San Carlos, CA 94070
Nearby Places
  • Beside Nordic Nest
  • Near Nordic Nest
The Reading Bug in San Carlos CA with Mark Martinho and Viv Kelvin of Vabrato Real Estate Services
Quick Information
Essential Links
Search for a book at their website HERE Browse our best-selling books HERE. Check out our Staff's recommended books HERE.
Gifts and Merchandise
Gift Items. Give someone a gift today - toys, t-shirts, coloring materials, arts and crafts kits, more. Shop for gifts Gift Card. Can't decide? Why not choose a gift card, instead? Perfect for children, grandchildren, grown-ups... anyone! Buy a Gift Card Merchandise. Check out merchandise by the Reading Bug HERE Reading Bug Boxes. Reading Bug Boxes are a perfect, personalized gift. Each box features selections hand-picked by our staff and matched to the unique age and interests of the recipient! Learn more about Reading Bug Box and our mission to connect families and grow imaginations across the globe. Get a Reading Box To learn more about all our Reading Box personalized subscription options for different ages and reading levels, visit our website below. Subscriptions start at just $18/month. Get a Subscription
Calendar. See our upcoming events at our calendar HERE. Storytime. Storytime is currently Fridays and Saturdays at 11:00AM. Laurel Street is now closed to traffic and we're moving storytime outdoors! Click HERE to see upcoming storytimes. Author Visits. Authors, illustrators, designers, songwriters, performers and more visit our store and local schools regularly and we're thrilled to have the opportunity to share their visits with you. Explore video and audio clips, interviews, activities and a list of some of our very favorite books. Enjoy! Author Visits School Visits. Check here for upcoming school visits. School Visits
Support the Reading Bug
Donate to The Reading Bug. Go Fund Me Since opening The Reading Bug bookstore in downtown San Carlos over 13 years ago, we have strived to create a space for families that is more than just another retail shop - a community resource, a gathering spot, a place to learn and grow. We've brought incredible authors into our store and our schools. We've delighted children (some now grown and even working for us!) with free story and craft times. Our free story and music podcast, Reading Bug Adventures has been downloaded more than 3.7 million times worldwide! We've hired the best-darned-staff of experts anywhere, and stocked our store with the very best books that we gladly recommend to anyone who asks. We hope to remain in this community for many more years to come - to deliver all the Reading Bug goodness to you and your families, and to grow and maintain the enthusiasm of all the amazing young readers around us. We are still struggling from the effects of the pandemic and our new hurdle will be finding a new space for The Reading Bug in 2024. After 15 years in the same spot on Laurel Street, JMS Construction has taken over our building and it will be demolished. We are actively seeking new space but no matter where we go, building out a new Reading Bug will be a challenge. We know that there are many important and urgent causes that need support right now. Please, donate what you can, wherever you can - as we all face uncertainty in our future. And, if you choose to donate to us, in any amount, we are truly grateful. Thank you for keeping us in your thoughts and in your community. Read more about how we've responded throughout the COVID-19 Pandemic here. We promise to keep you updated as our search for a new location progresses over the next year! “What I say is, a town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.” ― Neil Gaiman, American Gods
Online Presence

We are your local, family owned, independent bookstore!

Founded in 2008 by Diane Savage and her Daughter-in-Law, Lauren Savage, The Reading Bug has always been about creating experiences that bring families together and promote a love of literacy. Imaginatively designed to look like an enchanted forest – complete with toadstool seating and surprises around every corner, The Reading Bug bookstore isn’t just a place to buy books. It’s a unique place for families to shop, learn, play, socialize, expand imaginations, and grow. The Reading Bug’s staff is dedicated to our mission and delights in matching the perfect books to each reader that comes through our doors.

The Reading Bug bookstore offers an extensive calendar of special events to keep parents and kids busy nearly every day. Storytimes, sing-alongs, author visits, discussion groups, book clubs and craft days are just a few of the many activities you can find at “The Bug.” In 2011, we expanded our store to more than double its original size, offering even more room for books and gifts, as well as a dedicated event space to host the wide variety of activities and authors that we offer.

In 2015, we expanded again – this time with a global audience in mind. Reading Bug Box was born out of a successful Kickstarter campaign and our desire to bring the personalized, intimate, independent bookstore experience to communities who aren’t fortunate enough to have an indie bookstore of their own. Delivering a personlized selection of books to children across the globe, Reading Bug Box has thrived and we now ship books to children in every one of the 50 United States and beyond!

Our most recent endeavor is the Reading Bug Adventures podcast, a story podcast for kids, written, produced and performed by us! With this podcast, we hope to introduce children everywhere to new adventures, new worlds and new books – and to have a lot of fun on the way of course.

The decision to open and run a children’s bookstore is an endeavor that has involved the entire Savage family – and you can find most of us in the store throughout the week. We’re constantly thinking of new ways to support our mission and are extremely excited about the next chapters ahead of us.

Thank you for your help in supporting our independent business!


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