- Beside Sakura Teppanyaki and Sushi
- Beside Nick the Geek
Sarrtori Fine Apparel is your #1 Choice for Stylish and Trendy Suits for Men
Sarrtori Fine Apparel, located in San Carlos, California, offers fine apparel for men with a personal touch…
Explore our hand-selected collection of men’s fine apparel. From cashmere to mohair, Sarrtori prides itself on showcasing the finest styles trending in the globe.
We offer impeccable service, with a keen focus on detail, quality, value, service, and trust.
Always on Trend
Our stylists keep their eye on the pulse, constantly researching and pursuing the latest styles and trends.
Fredy Joudieh, owner of Sarrtori Fine Apparel for Men, attributes his Lebanese heritage for his sense of fashion, and his commitment to impeccable customer service. His formal education was at the Milano Fashion Institute where he graduated in 1982 with a degree as a fashion consultant and color coordinator. The completion of his studies best prepared him to meet the challenges of sizing and dressing individuals for any type of lifestyle needs from tailored clothing to upscale casual.
Prior to the opening of his own specialty store, Fredy assisted some of the finer men’s stores in the Bay Area. This experience included among others, personal shopping for many of the areas local celebrities.
In February 2000 Sarrtori opened its doors for the first time. Taking its namesake from the Italian word for Tailor, confirming Fredy’s belief that men should always look “clean and polished.” Sarrtori offers the finest Italian and American designer brands in fashion while Fredy continues to attend the Premiere Men’s Trade Shows constantly searching for new cutting edge product.
His belief in family first is most obvious when visiting Sarrtori, where you immediately feel like part of the Sarrtori family. Of his many philosophies Fredy believes that “being honest, and always putting your heart and soul into what you do” are keys to a happy lifestyle while “establishing personal relationships with your clients and offering customer service that has no boundaries” are vital to a successful business.
In Sarrtori’s short history Fredy has been successful in creating his own unique image, while continuing to solidify his place as a major force in the dynamic world of fashion.
From Official Website
Fredy is a very nice and charming guy! Very professional! He only looked at my husband for 10 seconds and can accurately guessed my husband’s height and weight without asking. The quality of clothes in his shop is also very high. My husband bought a suit in his shop, and he said this suit was very comfortable and much better than the suits he wore before. Fredy is also has a great sense of fashion.
Being a rather stumpy individual, I should’ve known better than to wait until the last minute to buy a suit for an upcoming wedding. As the realization dawned on me that I was unlikely to get something on time from any normal store and then altered on time.
However, once I called Freddy I was immediately put into ease. Over the phone he was able to calculate my measurements better than I knew them myself. At our scheduled appointment (although you can also walk in) he had a suit picked out that fit me better than I would have found on my own, and it was adjusted and ready to pick up with plenty of time to spare. Of course the suit fit incredibly well and looked great on me even with my substandard figure.
Just from the suit purchasing experience (which I assume is why a lot of people come to this page) Freddy has earned my trust. But shopping at Sarrtori is far more than just a single transaction. Freddy is kind and knowledgeable, ready to greet his customers as family with a great cup of espresso and recommendations for how to continue to develop your style. Having purchased more clothes from him after the suit, I am sure I will continue to go back to his shop to continue to build out my wardrobe!
Los Altos, CA
I used to drive 30 minutes south to Stanford Shopping Center to check out the men’s clothes every so often and hope for a gem or two, but I’ve been so, so disappointed lately. The stores there just aren’t carrying pieces that have that *magic* — the shirt, jacket or pair of shoes that you know you need to buy.
By pure chance, I found Sarrtori while looking for a suit and I’ll never leave the Belmont/San Carlos area again. Not only did I find a great suit, but Sarrtori is *packed* with amazing shoes, jeans, jackets, you name it. He has filled this store top-to-bottom with the kind of clothes you see someone else wearing and maybe write off as being impossible to find on your own. Amazing.
Not only is the selection great, but the general ambiance and sales experience is top notch. I don’t feel pressured by Fredy. I feel guided. Like someone who understands fashion and clothing is helping me make great choices.
If you haven’t checked this place out and need a suit or some great clothes, I highly recommend you stop by. Even if you aren’t from the area, Sarrtori is worth at least a half hour drive. It’s that good.
San Lorenzo, CA
If you have need a tuxedo/suit/just plain want to look better than basic, run! Don’t walk to this place!! They have a great collection of non-basic clothes that will guarantee second looks your way. I sent my son here expecting just a basic tuxedo, but I was wrong. Basic is what you enter as, but you will be one of the beautiful ones once you enter with what you choose from here.
This is my son in his tuxedo. Everything is from Sarrtori, except the hair and sunglasses 🙂
Freddy is personable and offers excellent care on helping you pick a tuxedo. I came here for a rental for my wedding after visiting a bigger tux rental store and leaving dissatisfied with how I looked and I didn’t feel like the worker cared. Freddy removed all doubts and just amazing customer service. He took all my measurements and offered advice for how to wear the suit to stay comfortable during the wedding. My suit fit great, looked great and it was all thanks to Freddy. I highly recommend coming here instead of a big retailer.
San Carlos, CA
I just bought a suit from Sarrtori. On my first visit, Fredy greeted me warmly and listened to my description of what I was looking for. He took my measurements by eye and showed me some fabric samples. I liked the selection and had difficulty settling on one.
A couple of weeks later my suit had arrived from Italy and was ready for me to try on. It fit perfectly and the quality was high, as expected. I look great in it and I’m sure that I’ll enjoy it for years to come.
If you want a quality suit with a perfect fit, you can’t go wrong with Sarrtori.
Menlo Park, CA
I rented my tux here for prom. The service was great and extremely responsive when I had sizing issues. I would recommend for anyone looking for tux rentals!
Emerald Hills, CA
I loved both the service Fredy provided and the quality of the clothing I received. An event requiring formal attire came up suddenly in my schedule and was two days away. I went to Sarrtori without an appointment (it’s always better to schedule one if you can) and was immediately accommodated by Fredy.
His love for both his customers and his craft was clear from the moment he shook my hand. As soon as he took a look at me, he knew all of my measurements exactly. He was extremely excited to share his deep knowledge of men’s apparel and make sure had exactly the outfit I wanted.
In the end, he helped me find a suit which I love. While formal clothing I had previously bought from department stores always felt stiff and too loose, my new suit from Sarrtori was both perfectly matched to my body dimensions and SUPER comfortable. I never realized a suit could move so seamlessly with my body. For the first time, I actually look forward to wearing formal attire.
Fredy was able to accommodate my tight turnaround by setting up my outfit for pickup the very next day. I’m very grateful for his adaptability and authentic desire to satisfy his customers.
San Carlos, CA
Excellent and personable customer service, great selection and an enjoyable experience all around. My son won’t go anywhere else to rent formal wear. The retail selection is impressive as well – we’ll be back for some Father’s Day shopping 🙂
San Francisco Bay Area, CA
My husband wrote this about the suit we rented from Fredy for our wedding last week: We pretty much knew we were going to go with Fredy from the moment we walked in. He greeted us very kindly and even made us espresso! I could tell he was an expert because he accurately guessed my measurements just by eyeballing me. That sealed the deal. I knew I would get a tux for our wedding that fit perfectly and I left the rest to Fredy. When I walked in a couple of months later to try it on, I was extremely happy with the results. Everybody at our wedding said I looked like James Bond or something! What more could you ask for? I would definitely recommend this place if you want to look sharp for any occasion.
San Jose, CA
Fredy was fantastic — I needed a suit very last minute for a wedding, and he was able to get me the perfect suit quickly. He had the suit tailored for me just in time for the wedding. Super friendly and accommodating. Way better than any big stores like nordstrom or men’s warehouse. Much better suit quality and much better service!
A great place to find top quality clothes, and Fredy will make sure you leave happy. The week before my wedding I found that my shirts weren’t fitting correctly, so I called and Fredy arranged a time for me to come in ASAP. Within the span of an hour he was able to get my measurements, suggest a number of options for shirts that I could use for my wedding as well as other occasions, and placed a next-day delivery order for my shirt.
I went in again the next day to pick up the shirt and try it on, it fit like a charm and Fredy even ironed out all the wrinkles so the shirt looked pristine. Definitely a step above the service and responsiveness I would have gotten at any website or department store. I’m glad I came here and will be back soon!
I was in need of a tuxedo for my wedding. I went to a couple of men’s stores and everyone of them couldn’t size me correctly. I am a 140lbs 5’10” so my size is kinda tricky. I checked out Sarrtori on yelp and I liked how his suits looked on pictures from the other reviewers, so I decided to give him a visit. As soon as I walk in, Fredy greets me then proceeds to guess my chest and waist size. And I do not know how this man does it, but he got it all right. He even guessed my shoe size. Then, Fredy proceeds and makes me an espresso. His store is really clean, it makes you think that he has been open new but he has been in business for more than 20 years. The vibe of the store makes you think you are in Italy. Fredy got all the measurements and had me try on a couple different outfits so he can get the perfect size. Thanks to Fredy and his expertise on sizing me correctly and helping me find what I needed.
Foster City, CA
I needed a tuxedo for a Masquarade Ball Party. I lost track of time and as typical man I thought “I’ll figure it out later”… It turns out I started looking for something 5 days before the party and couldn’t get anything on time. Then looking online I found Sarrtori and all the reviews about Fredy. I got it..”I thought”. I wanted to talk to somebody who cares…not and employee at a big store. So I went on Wednesday. Freddy took my measures (many without even using a measuring tape) and he really pushed to get my tuxedo on time. On Friday I pass by, try it on (shoes included) and everything fit perfect!!
I must say I had a great time with him at his store, he even invite me with a personalized coffee. No doubt about the quality of the service when there is somebody behind the desk who knows his thing and cares about people. The best! 😉
See all photos from Sergio S. for Sarrtori
You CAN go to a mall store and have some bored worker who may or may not have a few hours of training in men’s clothing help you find the least ill-fitting thing on the rack and then send it off to some unknown place to get it altered. Badly.
But if you don’t want mall stores to take over the world and be your only option, you can support a local family-owned business with a true expert in men’s clothing that can help you find something you’ll be happy with, that will fit you correctly, and that is higher quality that you’ll find in the mall.
Fredy is super-easy to work with and is more interested in a satisfied customer than a quick sale.
There’s also the espresso and wine bar!
I had less than a week to find a tux for an event in LA. I came across Sarrtori’s raving reviews and ratings and made an appointment with Fredy the very next day. As expected, Fredy was super friendly and accommodating. I did have reservations of renting a tux but the quality and fit far exceeded my expectations. Thank you so much Fredy!
San Mateo, CA
I got married this summer, and I needed a suit on somewhat short notice. First I called some of the national chain stores that rent and sell suits. I was really turned off by their lack of politeness and professionalism. I didn’t trust them to get a great suit for me on short notice.
Then I decided to call Sarrtori. Fredy (the owner) picked up the phone, started chatting with me about what I was looking for, made me laugh with his humor, and I immediately knew I had to visit his store. I made an appointment to come in 2 days later.
When I came in with my fiancé, Fredy served us some espresso, and we spent about an hour in the store trying on different suits and ties. Fredy was super helpful. I bought a gorgeous suit, and Fredy made sure the tailoring was rushed so that it was completed on time. The whole experience was fantastic.
Sarrtori brings a beautiful touch of Italy to San Carlos. I would highly recommend shopping there.
Sarrtori’s is a fantastic new find for us. Came upon this gem of a shop while looking for items for my husband to wear to our son’s wedding. We were pretty last minute, due to things beyond our control, but with the help of proprietor Freddy the day was more than saved. My husband ended up with two amazing jackets and two gorgeous shirts that – thanks to Freddy’s very effective system – fit him better than any he’s ever owned. Freddy’s clear expertise, combined with his warmth and humor and hospitality – provided a customer service experience bar none. We cannot recommend this store highly enough. We’ll be back!
South San Francisco, CA
I was shopping for a suit jacket for my holiday trip to Paris. I called and scheduled an appointment with Freddy (owner) and was quite surprised with my shopping experience, which was unique. Rather than focusing on making a sale, there were a lot of considerations for the occasion, place, culture, language, and food. I am impressed with how he understands the client’s needs and treats them like family. My overall experience was excellent, and I highly recommend Sarrtori Fine Apparel.
By far the best shopping experience I have ever had when it comes to men’s apparel (or any apparel.) Very nice selection, and I could not be happier with the service.
From the second I walked in the door, Fredy was engaging and professional – Could tell my measurements just by looking at me, and when I told him what I was looking for (a suit for an evening date at the ballet) he pulled something perfect out and I immediately fell in love with it. He even stayed late to adjust the suit a bit for me so I could wear it out that evening. He has also done a great job of using the technology he has to speed up the “trying on” part of the process.
I will be back here for my next suit, and have recommended it to all my friends with engagements coming up (interviews, weddings, etc.).
Thanks Fredy. You are a model businessman.
An unprecedented level of customer service. Fredy was helpful, friendly, knowledgeable, and entertaining. A great conversation throughout the shopping experience.
A thoroughly enjoyable morning on all levels. I will be back to add to my collection of clothing.
San Carlos, CA
This business is an example to all other independently-owned, main street retailers who can still be successful in such a wild area of the country to live. Freddy’s (the owner) name should be in the dictionary next to ‘customer service’ because not only is he great at his job selecting high-end clothing, he follows up with each customer, gives recommendations without being pushy, and remembers who you are when you walk back in the door 6 months later. He deserves a lot of respect for being attentive, skillful, and empathetic.
I came in here renting a tuxedo for my wedding and couldn’t have been happier with the experience. The fit was supurb and the quality was far better than Nordstroms or Black Tux or any other that I had tried. I will be a return customer not just because Sarrtori has high quality product, but because I felt I was getting a private experience every time I visited.
Foster City, CA
Fredy is simply amazing. He came through for my son at such short notice. My son had an issue with his tux order at a different store and went to Fredy at the last minute. My son received so many compliments at his prom kudos to Fredy! He is the BEST!!!
San Francisco, CA
Fredy really knows his stuff, and his merch is top notch. And he’s fun to talk to!
I needed a nice suit for an outdoor wedding, and Fredy fixed me up with a beauty. Great fabric, great look.
If you want to step out, step into Sarrtori. You will be impressed.
San Carlos, CA
I’ve rented a tux from Fredy a few times now and have had a great experience each time. He’s made it fun and pleasant – he’s always ready with an espresso and top notch service. I especially appreciate how he tends to the little things – he has you try on the tux and adjusts it to make sure it fits properly, attaches all the accessories, and puts your measurements on file so you can just order by phone next time. His service is top notch through and through.
San Jose, CA
Rented tux for my wedding and Freddy was amazing. Almost had issue with size and Freddy was able to switch us out last minute and get the sleeves fixed fast. Confident in his work for sure.
San Carlos, CA
Fredy is the best around. He is very friendly and gives the excellent customer service. He knew my sizes just by looking at me. I used to shop at department stores and would leave with clothes that didn’t fit me right. Fredy has an eye for style and was able to put together multiple pieces for me that I can mix and match for multiple types of occasions. I highly recommend Sarrtori!
South San Francisco, CA
Exceptional customer service from a true gentleman indeed. Freddy made me feel extremely welcomed during the process, not pushy or worried about sales, You’re comfort and satisfaction is definitely priority. I couldn’t have been more impressed with the unique styles and endless options to choose from. Regardless of the occasion I will definitely be back. It truly shows when someone loves what they do. Thank you for changing my suit buying experience.
Mid City, Los Angeles, CA
My husband came in here to get a last minute suit, Fredy had such a great selection and his master tailor was able to turn around all alterations within a few days! The suit makes my husband looks like a million bucks. Much better than the run of the mill suits we used to get at the department stores.
Stellar service, stellar suits!! Will be coming back here for more.