While there’s still time, come visit your neighborhood store Diddams and buy your costume for tonight.
Diddams Party & Toy Store, a local favorite for decades, was challenged by the sluggish economy and competition from online and big-box retailers. However, thanks to a heartfelt TikTok video made by Marin Diddams, the owner’s daughter, the store saw an unexpected surge in customers and support.
Diddams Viral TikTok Video
11 days ago, Marin created a TikTok video to help her father’s struggling business. Little did she know that her video would soon go viral, garnering over 300,000 views and thousands of comments within days. The video showcased the store’s charm and highlighted its wide range of Halloween costume accessories. See the video here.
Overwhelmed with Gratitude
Upon discovering the viral TikTok video, Diddams couldn’t believe his eyes. As someone unfamiliar with TikTok, he was astonished by the response and the outpouring of support from the community. Customers flooded into his store, eager to show their support and shop for their Halloween needs. Diddams expressed his gratitude, stating that he couldn’t have asked for a nicer video from his daughter. The video had made the store front-of-mind for many longtime customers who wanted to support a local business.
Boosting Sales Amidst Challenges
Diddams Party & Toy Store is not alone in facing a decline in sales due to the current economic climate and competition from larger retailers. Similar party stores across the country have experienced a 20 percent drop in sales this Halloween season. However, Diddams considers himself fortunate as his store has seen an increase in footfall and sales, albeit not at pre-pandemic levels.
Appreciating Customer Loyalty
To show his appreciation for the overwhelming support received, Diddams is offering a special discount to customers who mention the TikTok video. With a 50 percent discount, he hopes to express his gratitude and make every customer feel valued. The positive feedback and comments on the TikTok post have touched Diddams deeply, reminding him of the impact his store has had on people’s lives over the years.
A big THANK YOU
This unexpected boost from San Carlos has provided Diddams hope and renewed faith in the community’s support. While challenges persist, this heartwarming story serves as a reminder of the positive impact that social media platforms can have on local businesses. As we continue to navigate these uncertain times, let us remember to support and uplift our favorite small businesses whenever possible.
Source: CBS News
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