In the photo: Mark and Viv walking on Laurel Street

Small Business Saturday in San Carlos has the charm of a neighborhood block party wrapped in a shopping spree: with deals, treats, and the kind of friendly banter you just can’t get at a big-box checkout line. This guide rounds up the promos and pit stops that make the day a perfect excuse to stroll, snack, and snag something special while supporting our local shops:

Afterschool Snack Attack

Black Friday and Small Business Saturday Promo

  • 15% OFF on all orders placed online. Just use the code BLACKFRIDAY at checkout.

About the Shop

A small-batch bakery concept serving scratch-made cookies and treats that turn any afternoon into something special. Loved by families and locals, their pop-ups offer that homemade nostalgia everyone craves.

Clocktower Music

Small Business Saturday Promo

  • 15% OFF any ukulele or guitar.

About the Shop

A beloved local gem for musicians, collectors, and vinyl lovers alike. Known for their rich selection of new and vintage records, guitars, and music gear, Clocktower Music also offers lessons and repair services with a personal touch.

Delizie Cucina & Vino

Small Business Saturday Promo

  • 10% OFF when you mention the phrase “SAN CARLOS LIFE” (Minimum spend is $50 and one voucher per table)

About the Shop

An inviting Italian cucina serving handcrafted dishes and a well-curated wine list in a relaxed, date-night friendly setting. Locals turn to Delizie when they want comforting Italian flavors done with care.

Footwear Etc.

Small Business Saturday Promo

  • $15 OFF when you spend $150 – 299
  • $50 OFF when you spend $300 – 499
  • $90 OFF when you spend $500 – 999
  • $200 OFF when you spend $1,000 Above
  • Promo runs from 11/21 – 11/30 2025. Discounts apply per purchase.

About the Shop

An inviting Italian cucina serving handcrafted dishes and a well-curated wine list in a relaxed, date-night friendly setting. Locals turn to Delizie when they want comforting Italian flavors done with care.

Lark Artisan Store

Black Friday and Small Business Saturday Promo

  • Spend a minimum of $100 to get entered into a raffle for a $100 voucher

About the Shop

A charming shop filled with plants, design-forward gifts, and curated home accents that make everyday spaces feel warmer and more personal. It’s the kind of place where you walk in for a card and walk out with something that instantly lifts your home or mood.

Artist Suzanne Shah and Lark Owner Eilish Lancaster

In the photo: Lark Owner Eilish with Artist Suzanne.

Leaf and Loot

Black Friday and Small Business Saturday Promo

  • 10% OFF Whole Store
  • 30% OFF Momma Brand Pots
  • FREE GIFT with purchase
  • Enjoy Coffee / Mimosa while you shop!

About the Shop

A charming shop filled with plants, design-forward gifts, and curated home accents that make everyday spaces feel warmer and more personal. It’s the kind of place where you walk in for a card and walk out with something that instantly lifts your home or mood.

Number5Kitchen

Small Business Saturday Promo

  • Extended Happy Hour starting at 2pm!
  • Fried chicken wings with our house-made “Next Level” chili condiment — $13
  • Slow-roasted porchetta sandwich — $15
  • 3P Wine Company Rosé of Pinot Noir — $12
  • As part of our commitment to the community, 10% of all sales on Saturday will be donated to SCEF.

About the Shop

A family-owned, seasonally driven restaurant in San Carlos led by chef-owner Henry Eng. Number5Kitchen sources locally first, then builds a rotating menu around what’s freshest, creating dishes rooted in sustainability and care. The space is warm and modern, designed to feel like an extension of the family kitchen.

Laurel Street Arts

Small Business Saturday Promo

  • FREE HOT CHOCOLATE outside

About the Shop

A bright, inviting studio where people of all ages paint pottery, create mosaics, and dive into hands-on art experiences. It’s a local favorite for birthday parties, family outings, and creative downtime.

Reach and Teach

Small Business Saturday Promo

  • 10% OFF on all books
  • FREE COOKIES

About the Shop

A community-minded bookstore and gift shop stocked with smart, socially conscious books, toys, and fair-trade goods. It’s a go-to spot for meaningful gifts and hands-on learning treasures you won’t find in big-box stores.

Reach and Teach San Carlos CA

In the photo: Craig and Derrick, owners of Reach and Teach

The Reading Bug

Small Business Saturday Promo

  • Giveaways at every purchase level! Wicked pins and stickers, bookish tote bags, Dogman color changing pins and more!
  • Entire bay of author-signed copies of books from our favorite authors.

About the Shop

A beloved family bookstore packed with children’s books, creative gifts, and community storytime magic. Parents trust it as the place where kids discover stories that inspire a lifelong love of reading.

The Kids Company

Small Business Saturday Promo

  • 20% savings on rainboots and raincoats.

About the Shop

A neighborhood favorite for kids’ clothing, special-occasion outfits, and charming accessories that help little ones look and feel their best. Families love the personal service and boutique-quality selection.

Therapy Store

Small Business Saturday Promo

  • FREE GIFT with purchases over $25
  • 10% of sales going to local food banks

About the Shop

A feel-good lifestyle boutique offering thoughtful gifts, cozy essentials, and playful finds that make celebrating others (and yourself) surprisingly easy. Every visit feels like discovering a little joy you didn’t know you needed.

Upendo Ventures

Small Business Saturday ’till Year End Promo

  • 20% off website migrations using code NEXTSTEP20. Promo applies to first 100 businesses who avail of service from now till end of the year.

About the Shop

A technology firm that builds custom websites, software, and digital solutions for businesses that want dependable, human-centered support. Upendo Ventures blends deep technical expertise with a people-first philosophy, helping clients simplify complex tech, strengthen their online presence, and grow with confidence.

Waxing by Becky

Small Business Saturday Promo

  • FREE EYEBROW WAX with the purchase of any regular priced waxing service.

About the Shop

A highly trusted waxing studio known for its comfortable, detail-oriented approach that keeps clients coming back. Becky builds long-term relationships through expertise, consistency, and a calming touch.

Want to list your business?

Send us your promo!

Email us at hello@sancarloslife.com anytime before Small Business Saturday.

 

Other Programs for Small Businesses

San Carlos Holiday Passport Program

The San Carlos Holiday Passport Program is in its final stretch, but there’s still time to join in the fun before it wraps on December 5. Designed to spotlight and support local businesses, the program invites residents to pick up a passport, visit participating shops, cafés, and service spots, and collect stamps along the way, all while discovering hidden gems around town.

How it works?

  1. Pick up your Passport at any participating businesses
  2. Shop local and make a purchase.
  3. Collect one sticker per transaction at participating businesses.
  4. Collect at least 5 stickers to qualify for the drawings.
  5. Submit your Passport by email using the instructions at the official website.

The final raffle draw is scheduled on December 5, giving locals the last chance to fill their passports and submit them. So if you haven’t started or you’re halfway there, now’s the time to get those final stamps in and help keep San Carlos small businesses strong.

Holiday Passport Program San Carlos CA

By the time you’ve browsed, tasted, and maybe treated yourself more than once, you’ll remember why shopping local just hits different. Every purchase keeps our favorite storefronts open. So go ahead and shop small, cheer big, and enjoy a Saturday that gives back in more ways than one.

About Viv and Mark

Vabrato Real Estate

Vabrato is a locally based, top-rated real estate team led by Mark Martinho and Vivienne Kelvin. Together, they bring over 30 years of combined experience helping home buyers and sellers throughout San Mateo and Santa Clara Counties. With expert negotiation skills, in-depth market knowledge, precise pricing strategies and marketing tactics, they consistently deliver exceptional results. Through their Design-to-Sell Service, they provide strategic property upgrades, cover upfront improvement costs, and manage the entire process from start to finish.

Mark is a Real Estate Broker and General Contractor, with degrees in Mechanical Engineering and Law. Viv is also a Broker, expert Negotiator, respected Interior Designer, seasoned Marketing Expert, and trusted San Carlos business community leader.

Thinking about buying or selling in San Carlos?

As long time residents in San Carlos, Viv and Mark know every street, school, and local market shift, so you get strategic pricing, standout marketing, and negotiations that deliver. Get a complimentary market snapshot or home valuation and a no-pressure plan tailored to your goals. Contact us today: your next move starts here.

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